Park City, Utah (August 2, 2022) – USA Nordic Sport (USANS) is pleased to announce that Adam Provost has been named the organization’s new Chief Executive Officer.
After an extensive search process, in collaboration with Prodigy Search, the organization chose Provost, who has held numerous leadership, strategic and commercial roles within numerous sports organizations / properties for the last twenty-years.
“I am excited to be part of an organization with such a proud and distinguished history,” said Provost. “I look forward to working with this amazing community of clubs and coaches in both Ski Jumping and Nordic Combined as we train and develop our current and next generation of athletes. I am also inspired to work with our larger community of stakeholders as we look for new opportunities to grow the notoriety of our events and participants.”
Most recently Provost helped lead the growth of American Football both internationally and domestically with roles as Managing Director of International Federation of American Football (IFAF) and Vice President of Strategy, Revenue and Partnerships with USA Football. At USA Football, Adam helped disrupt the decades-long status quo in grassroots football, helping the organization standardize coaches’ education, growth of flag football and creating new game-types (modified games) that resulted in mass adoption among stakeholders, parents, coaches, and players at all levels of the game. At IFAF, Provost led initiatives including the organization being recognized by the International Olympic Committee as the International Governing Body, and organizing and leading IFAF’s World Congress.
Previously, Provost held positions with Major League Baseball’s Tampa Bay Rays, the University of Kansas and the Canadian Football League’s Hamilton Tiger-Cats.
“We are all very excited about the appointment of Adam Provost as our new CEO. Adam’s proven track record and extensive experience in sports management, make us all very optimistic that the future looks bright for our organization and the sports of Ski Jumping and Nordic Combined,” said Tom Bickner, Chairman of the Board.
“We are thrilled to have someone of Adam’s caliber to lead USA Nordic as we enter our next chapter. Adam is an established leader that clearly set himself apart during our search process. We believe that his background and capabilities align with our strategic vision, and we are confident that his collaborative mindset and team building skills make him the ideal choice as our new CEO,” said Matt Petri, Board Member and Chair of the CEO Search Committee.
Provost will officially begin his role on August 8, 2022.